Once again, UpBeat Daily will serve as the official daily publication at Summer NAMM 2010, June 18-20 in Nashville. Each morning of the show, a completely fresh copy of UpBeat will be delivered to NAMM-approved hotels by 6:30 a.m.

In addition, UpBeat will also be distributed to dozens of strategically located bins throughout the show floor as well as at the Music Inc., DownBeat and UpBeat Daily booth, 1029. Outside of your own exhibit, UpBeat Daily is the strongest marketing vehicle available at NAMM. With 5,000 copies distributed daily, and room-to-room delivery to hotels, UpBeat is the first thing retail buyers pick up each morning at the show and one of the first things they pack to take home with them.

Retailers tell us that UpBeat is the perfect way to start the day and serves as a key for buyers when planning their time at NAMM. After the show, buyers take the issues home to make buying decisions and to show staffers who did not attend.
To help drive those after-show sales, one of the newest features of UpBeat Daily is digital UpBeat. One week after NAMM, digital UpBeat is e-mailed to more than 6,000 retail executives. Digital UpBeat looks just like the print version, but is delivered to the computer desktops of retail decision-makers. It serves as a NAMM synopsis for retailers who couldn't attend the show, and a reminder of what to buy for those who did.

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West of the Mississippi, contact:
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